imin2in2u
Spring has not sprung, but when it does, I’m going to need a new spring/summer scent. So you can imagine the feelings of “synchronicity” and “serendipity” and “synergy” and “stuff” that came over me when I read yesterday’s Styles Section story about Calvin Klein’s new fragrance, in2u. It’s marketed to “technosexuals” and that’s what I am. I have constant casual sex with technology, all the time. I’ve fucked my cell phone, my iPod (video! so hot right now), and my bloggg.
As you know doubt already know, in2u for men is a combination of “a salty mix of lime, cocoa and musk.”
OH
MY
GOD
Here are some things I do all the time: eat salt, eat lime, sweat. The coconutcocoa adds that exotic I-just-got-home-from-the-Senor-Frogs-foam-party-sponsored-by-a-niche-brand-of-cocoa?-flavored-rums edge that is soooo in for 2007. It’s like Calvin Klein hacked into my brain. Hacking is awesome. I do it while I practice my Tony Hawk tricks on my PSP. Which I have also fucked.
Here is my promise to you, Calvin Klein: if you provide me with a season’s worth of in2u, I will get all of my livejournal friends to chat about it on a secret metafilter messageboard. I will also liveblog my first day smelling like a jackass, which will provide you with targeted marketing to upwards of ninesix people.
Also: here’s your ad campaign. Just trust me on this one.


March 9th, 2007 at 1:01 pm
in2u generic formula: chug a few coronas, down some malibu and have a ton of hot gay sex
March 9th, 2007 at 1:35 pm
Remember the crude “porn” the Friedmans (Capturing the Friedmans) were accused of producing with punctuation marks on their Commodore computers and showing to little schoolkids circa 1982?
(Calvin Klein turned 40 that year).
How far we’ve come in terms of cybersexuality!
By the way, it’s cocoa, not coconut, you big farthole.
March 9th, 2007 at 1:52 pm
Oh, whoops. I didn’t see that because WHO GIVES A SHIT?
March 9th, 2007 at 2:15 pm
What a ball buster Clown Coffee
March 10th, 2007 at 8:08 pm
Is this your bloggg or your online diary?
But you’ve fucked them both right?
March 11th, 2007 at 5:33 pm
From the IN2U website:
What are you into? coffee… champagne… yoga… jeans… sex… vintage… music… sneakers… vinyl… tattoos… video… chocolate… spirituality… sushi
Wow, you’re right. It’s like they’ve just hacked into the consciousness of, like, all the coolest, hippest people you’ve ever met.
I mean, sushi. That is CUTTING EDGE!
March 12th, 2007 at 7:20 pm
Whatevs bitches. Yor all jealous.
w/e
i’m still in2u
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